Milk tea vendor’s shares soar
Print Edition
Shares of China’s leading packaged milk tea vendor Xiangpiaopiao jumped the daily limit yesterday after its fruit tea beverages made headlines over the weekend for its packaging in overseas markets protesting against Japan’s dumping of nuclear-contaminated water into the ocean.
Paper cup sleeves on Xiangpiaopiao’s fruity tea drinks Meco were found to have slogans such as “Japanese politicians please drink the water contaminated by nuclear waste materials,” and “We can manage without Japan but the world cannot live without the ocean.”
The slogans on the cup sleeves were printed in Japanese and Chinese, and were first posted online by an anonymous user who found them at a Chinese supermarket called Kyowa, in Tokyo’s Shinjuku area.
In Shanghai, listed shares surged 10 percent after Xiangpiaopiao’s follow-up post on Chinese social media saying “our staff have done a good job!” was also widely circulated online.
The post on Saturday gained more than 320,000 likes on Weibo.
Xiangpiaopiao, which first came to fame for its bubble milk tea, has been diversifying its offerings, including fruity flavored packaged tea drinks and Hong Kong-style milk tea beverages in recent years.
Its livestreaming session on Douyin promoting the Meco packaged drinks also gained wide attention on Sunday after President Yang Dongyun, wearing a red T-shirt, joined a livestream to promote the beverages.
According to third-party data, thousands of viewers rushed to Xiangpiaopiao’s livestream room at Douyin and its sales were more than 400 times the normal to a value of over 1.36 million yuan (US$188,580).
- About Us
- |
- Terms of Use
- |
-
RSS - |
- Privacy Policy
- |
- Contact Us
- |
- Shanghai Call Center: 962288
- |
- Tip-off hotline: 52920043
- 沪ICP证：沪ICP备05050403号-1
- |
- 互联网新闻信息服务许可证：31120180004
- |
- 网络视听许可证：0909346
- |
- 广播电视节目制作许可证：沪字第354号
- |
- 增值电信业务经营许可证：沪B2-20120012
Copyright © 1999- Shanghai Daily. All rights reserved.Preferably viewed with Internet Explorer 8 or newer browsers.
